A new concept in urban hotels for edgy people who do not want to stay at The Plaza. Art Factory Hotels will present an immediately different context from the standard bourgeois model. All living spaces are set up as artist’s lofts with mezzanine sleeping areas, large open areas and even a small high-end kitchen. Combined with furnishings and equipment typical for loft spaces, and a deconstructive look for walls, windows and ceiling, Art Factory rooms will be like staying in an artist’s loft and not your parent’s hotel. Art Factory Hotels will be located in emerging, cutting edge areas of important cities. Public areas will reinforce the industrial look and incorporate a “hot” restaurant and exciting bar. The exterior will have the look of a repurposed factory building.
Art Factory Hotels will be aimed at the top of the market with room rates that are competitive with the best hotels in town. The Art Factory Hotels demographic group being targeted is between 21 to 45. Despite the artist loft look, hotels will offer 5-star amenities including 24-hour room service, state-of-the-art business center, fitness center, and extraordinary concierge services.